Author: Wei Wang
Publisher: 2W Publishing Ltd (www.2wchina.com)
Reviewer: Edwina Biucchi
Global leaders in the 21st century will be doing business in China, so whether you are looking for business partners or joint ventures, or are coaching or developing business people with Chinese connections or teams, this is an invaluable title for your cross-cultural bookshelf. As well as giving an insight into the new face of China, it also looks at cultural issues for business people and, in the words of Wei Wang’s own website, fills the gap between a business school education and the China business reality. Tip: build common business goals if you want your business to succeed.
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